Vinted titles and descriptions that sell faster

You've listed twenty items on Vinted. A few sold in a day, the rest have a handful of favourites and nothing else. Looking back, the ones that sold had good photos and a clear title. The ones that didn't say "Lovely jacket, worn a few times".

Vinted is mostly second-hand, one-off items, so buyers have to trust the listing more than on a shop site. They can't read reviews of the product, only your words and photos. This guide uses Vinted's own help centre to cover the title, the description and the photos, with a template you can reuse.

The title: brand, item, details

Vinted's advice for titles is short: include specific details about the item, like its brand, colour, type or unique features, and avoid words that don't say how it's different, like "nice", "pretty" or "good" (Vinted help: describing an item). Their own example:

Prefer: New pink Zara mini evening dress

Avoid: Very nice dress

A simple order that works for most clothes is:

Condition (if new) + brand + colour + item type + key detail + size

For example: "Levi's 501 straight jeans, mid blue, W30 L32". Shoppers search for brands and item types, so put those words in the title rather than in the description only.

Don't stuff the title with other brand names to catch more searches. Vinted's rules say not to mention or hashtag brands other than the one in the brand field, and listings that do can be hidden or removed.

The description: what buyers need to decide

Vinted says a detailed description makes your listing easier to find and more appealing. It lists what a good one includes:

• Measurements. Sizes vary a lot between brands, so give the real ones: pit to pit, length, waist, inside leg.
• Materials beyond the three you can pick in the upload form. Check the care label.
• Alterations, like repairs or tailoring.
• Missing labels or parts.
• Flaws, such as marks, stains, holes, pilling, fading, stretching or smells.
• For electronics: brand and model, key specs, the plug type, what accessories are included and anything that doesn't work.

Being upfront about flaws isn't just polite. Vinted notes that buyers can ask to return an item if it's significantly different from the listing (Vinted help: uploading step by step). A clear "small mark on the left cuff, see photo 5" saves a dispute later.

A description template

Copy this and fill it in. Delete any line that doesn't apply.

[Brand] [item type] in [colour]. [One sentence on style or fit, e.g. "Relaxed fit, hits at the hip."]

Size: [label size]. Fits like [true to size / small / large]. Measurements (flat): pit to pit [x] cm, length [x] cm, sleeve [x] cm. Material: [from the care label]. Condition: [honest summary]. [Any flaws, with which photo shows them.] [Anything else: alterations, missing belt, original tags attached.]

Smoke-free home. Happy to answer questions.

Keep it short and readable. Buyers on a phone skim, so one fact per line works better than a paragraph.

Photos that match the words

Your description and photos should tell the same story. Vinted's photo advice (Vinted help: what photos to upload):

• Up to 20 photos. More informative photos help buyers trust the listing.
• First photo: the whole item. No collages.
• Your own photos only, no stock or watermarked images.
• Natural daylight, no flash or filters, so the colour is true.
• Several angles, and close-ups of labels, stitching and important details.
• Show the flaws you mention in the description.

For designer goods, electronics, cosmetics and some other categories, Vinted asks for the front first, then the back, then at least three close-ups that help show the item is genuine, such as the logo, labels, stitching and care tag, plus proof of purchase whenever possible. Listings without them can be hidden or removed (Vinted help: photos of branded items).

Category, brand, condition and price

The fields below the description matter as much as the words:

• Category: pick the most specific one. Buyers browse and filter by it.
• Brand: select the real brand, or "No brand" if there isn't one.
• Condition: choose the true condition. Overstating it is the fastest way to a return.
• Price: Vinted suggests roughly 60 to 80% of the retail price for new or like-new items, 40 to 60% for very good, and 20 to 40% for good or satisfactory, and says pricing below the catalogue average may help you sell faster (Vinted help: choosing a price). Search for similar items first and see what they're listed at. Our competitor pricing guide has a method that works on any site.

One rule catches people out: you can't list identical items twice. If you have two of the same thing, make one listing and say how many you have in the description (Vinted help: uploading step by step).

Helping a listing sell

Once the listing is good, Vinted's own suggestions for selling faster are (Vinted help: selling faster):

• Send offers. If someone favourites an item or asks about it, you can send them a lower price, up to 40% below the listed price.
• Bundle discounts for buyers who take more than one item.
• Upload regularly. Your followers are notified when you list a new item or lower a price.
• Verify your profile and fill in your About me section.
• Bump is a paid option that makes an item more visible in buyers' feeds, for 3 or 7 days (Vinted help: Bump). Fix the listing before paying for one.

A worked example

This is a made-up listing to show the process. "Harlow Street" isn't a real brand.

Before:

• Title: "Lovely jacket"
• Description: "Worn a few times, good condition."
• Photos: two, taken at night, one on a bed.

After:

• Title: "Harlow Street denim jacket, washed black, oversized, size M"
• Description: the template above, with pit to pit 58 cm, length 66 cm, 100% cotton, "light fading on the collar, see photo 6", and "fits oversized, best for a size S to M".
• Photos: eight in daylight. Front, back, the label, the buttons, the inside, the collar fading and two worn shots without a face.

The buyer can now find it by brand, colour and type, see exactly what it looks like and know what they're getting. That's the whole job.

If you're listing a lot

Writing measurements and descriptions for dozens of items is the slow part, especially if you also post them elsewhere. Our guides to Depop descriptions and tags and selling on several platforms cover the differences.

YelloShelf is a paid tool that drafts titles and descriptions from your product photos. It doesn't have a free plan or trial. You buy a credit pack, starting at $10, and your first purchase comes with a money-back guarantee. We're helping you remove the manual, tedious, time-consuming work. You still read it, edit it and paste it in yourself, and you'll still need to add your own measurements and flaws.

Quick checklist

• Title: brand, colour, item type, key detail and size.
• No vague words like "nice" or "lovely", and no other brand names.
• Measurements, material and fit in the description.
• Every flaw described and shown in a photo.
• First photo the whole item, all photos in daylight.
• Correct category, brand and condition.
• Price checked against similar listings.